Guaranteed cheap energy forever

The UK’s No.1 free smart switching service providing personalised and automated switching for life.

Our service is powered by Energy Helpline,
who have a 5 star, Excellent rating on Trustpilot.


The Labrador Promise

Safe hands

We constantly check the market but only switch you if there are big savings.

No surprises

We notify you of every switch so you can accept or cancel it.

Smart savings

Our savings are smart because our technology means we don’t rely on estimated bills.

Suppliers we can switch you to, to name a few.

Why Labrador?

The home energy market is complicated, every supplier has its own tariffs, loopholes and lock-ins and prices are always changing. Labrador is the only way to stay on top of it all, without actually having to do anything.

We're smart

Don’t have a smart meter and want one? We can sort that for you quickly. Want to stick to a traditional meter? No worries, we can work that way too.

We're free

Our service is free as suppliers pay for every switch. We get paid the same no matter which supplier or which tariff.

We're trusted

Our service is powered by Energy Helpline, who have a 5 star rating on TrustPilot.

I would definitely recommend Labrador. They just switched me and I saved £500. They take the pain out of searching the confusing energy market.

Lucy, Nottinghamshire

Great idea, with a simple to understand and use service.

Anthony, Lancashire

Guaranteed cheap energy forever for just the few minutes it takes to sign up...

What's not to love?

You choose which service suits you:


I don’t want a smart meter

Fine with us. You have two choices. Either grab your latest bill and add your energy usage to your Labrador account, or leave it to us and we will estimate your usage to work out your first switch. Then sit back and relax knowing it’s the last time you ever need to think about switching again.

  • Accuracy depends on the information you choose to add to your Labrador account
  • No manual data entry post sign up – either one click to accept a switch or go auto with the right to cancel
  • Access to almost double the suppliers compared to some
Learn more


I want a smart meter

When you set up your Labrador account you can request a fast-tracked smart meter installation and your first switch will be to a supplier that will install one free of charge. No more hanging around for your existing supplier to organise it.

  • All the benefits of Smartest after your first switch
  • First switch accuracy depends on information you add to your Labrador account
  • Your choice to prioritise smart meter now or whenever it’s cheapest
Learn more


I have a smart meter

We send you a free Labrador Retriever in the post. Once it’s plugged into your mains and router, the Retriever tracks your household’s energy use against the market. When a better deal is found, Labrador can make the switch for you automatically, or we can send you a recommendation.

  • Fully accurate
  • Automatically adjusts to any change
  • Fully personalised
  • Fully transparent
  • Accurate bills
  • No meter reads – no opening/ closing reads on a switch
  • No manual data entry post sign up – either one click to accept a switch or go auto with the right to cancel
  • Free Labrador Retriever
  • See usage and cost 24/7
Learn more

When something’s that good, it’s hard to keep it to yourself

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